Content (Syllabus outline)
- Entrepreneurship in advanced economies. Importance and role of entrepreneurship. Steps and components of entrepreneurial process. Specificities of biotech enterprises.
- Definition of an enterprise. Business environment. Company registration procedure. Company structure. Systematisation of enterprises and legal forms of business units in Slovenia. Systematisation by the organisational structure of an enterprise.
- Accountancy. Principles of double-entry bookkeeping system. Balance sheet (principles and structure).Profit and loss account (principles and structures). Bookkeeping sheets and business information databases.
- Business performance analysis and investments appraisal. Productivity, efficiency, value added. Indicators and indices of business performance.
- Fundamentals of business planning. Structure of a business plan. Definition of competitive advantage of a business idea.
- Marketing management of an enterprise – fundamental principles. Purchasing / consumption behaviour. Components of a marketing mix. Product strategy. Cost and value pricing. Distribution strategy. Marketing communication and promotion.
Prerequisites
Requirements for enrolment:
Entry in the corresponding year of the study program
Terms of Prerequisites:
Defence of seminar