8th KAEPP Seminar: When Does the Environmental Advantage of a Bio-based Product Become a Reason to Buy?

How can we determine whether a bio-based product is economically viable, less harmful to the environment, and appealing to consumers? These questions will be addressed at the 8th KAEPP Seminar, which will take place on November 19, 2026, from 2:30 p.m. to 4:30 p.m. in the lecture hall of the Department of Animal Science at the Faculty of Biotechnology, University of Ljubljana, and online via the MS Teams platform.


A working prototype demonstrates that a product can be manufactured, but it does not guarantee its success in the market. Therefore, when developing bio-based products, it is necessary to assess not only technical feasibility but also economic viability, environmental impacts, and consumer response. When do consumers recognize a product’s environmental benefits, and how much are they willing to pay for them?
Researchers from the Faculty of Biotechnology will present these aspects at the seminar through three thematically related presentations:
Closing Local Loops – Matej FaturAssessment of the feasibility and environmental footprint of local whey processing.
Measuring and Demonstrating Environmental Impact – Luka JuvančičPresentation of the JASON tool and the use of artificial intelligence in product life cycle assessment (LCA) and the digital product passport.

When Does a Product’s Environmental Advantage Become a Reason to Buy? – Karolina KosjekInsights into what information interests consumers and how much they are willing to pay for a product’s environmental advantages.

You are invited to join the seminar in person or online via the MS Teams platform.